MARKETING & PLANNING - We will provide promotional materials for groups to use to help sell Disney Youth Group Program tickets, rooms, and recreation.
Promotional Material
When designing materials to promote any of the Disney Youth Group Programs product lines, there are certain guidelines that must be followed relating to the use of Disney logos, photos, and nomenclature. These guidelines are designed to protect the Disney name brand and to provide an equal field for all travel planners. The guidelines listed are not all encompassing.
In the event of a conflict as between the terms and conditions of your agreement governing your event at the Walt Disney World® Resort and these guidelines, the terms and conditions of your agreement shall prevail.
By accepting any photographs and descriptions from Disney Youth Group Programs for your use you agree to abide by the following guidelines.
PLEASE NOTE: FAILURE TO HAVE ALL COLLATERAL, VIDEOS, AND WEBSITES APPROVED BY DISNEY YOUTH GROUP PROGRAMS MAY RESULT IN THE LOSS OF NET RATES.
Steps for Requesting Approval
Please send design samples to the Disney Youth Group Programs Marketing team at least ten (10) business days before your design is scheduled to be finalized. Promotional/collateral material may not be used unless you obtain prior written approval. Please allow five (5) business days for feedback. If changes must be made to your piece, the materials must be resubmitted for final written approval prior to publication or distribution. In the event that you do not receive a response from Disney to your approval request, your requested materials shall be deemed not approved. Important! Approvals are for a single use only unless otherwise specified in our written approval. In no event shall the approved materials be used following the date of the promoted event at the Walt Disney World® Resort.
Items that must be approved include, but are not limited to, brochures, catalogs, publication advertisements, publication listings, flyers, websites, and trade show booth graphics.
PRINT COLLATERAL
Disney Photography, Images, and Logos
Upon request, Disney Youth Group Programs will allow selected photographs, images, and logos (the "Disney Materials") to be accessed and downloaded from www.disneyyouthtravelplanner.com.
Only Disney Materials provided and approved by Disney Youth Group Programs may be used in promotional/collateral materials or on trade show booths. (ANY photographs taken by you, your participants, or other non-Disney affiliated individuals, may not be used.)
All Disney materials must contain the Disney copyright notice (© Disney - not italicized in this case) directly below the item.
Beyond the materials provided by Disney, no other Disney trademarks, images, logos or artwork depicting Disney scenes or characters may be used in your promotional/collateral materials.
Characters, Artwork, and Disney Elements
Disney characters and character art MAY NOT BE USED IN ANY FORM! This includes outlines of Mickey Mouse ears, hands, etc. In addition, artwork or illustrations produced by a non-Disney-licensed artist or not provided to you by Disney Youth Group Programs that depict or suggest Disney scenes and/or logos are not permitted. Photographs taken by you or your participants may not be used.
Placement of Disney Images and Elements
The materials you produce must clearly be a Sales tool for your company, and may not appear as a Disney promotion or advertisement. Your company name, logo, or other images must be larger than any Disney element or reference.
Wording or layout may not imply or state an exclusive relationship or an endorsement by Disney Youth Group Programs, The Walt Disney Company, or any of its related or affiliated companies.
It is preferred that Disney Materials appear on a page by itself.
If you are promoting more than one travel destination on a page, the Disney Materials must be equal to, but not greater than, the size of any non-Disney Material(s). Approvals for this type of layout are more complicated and will be determined on a case-by-case basis.
Art or copy may not run across any Disney Materials (except for copyright information). This includes overlapping images of Disney or Non-Disney art.
The Disney materials may not be altered in any way. Logos may only appear in a black and white format or in the specified PMS colors provided to you by Disney Youth Group Programs.
Any use of the logos for Festival Disney, The Disney Honors, Disney Academic AchievEars Celebration, Disney Theme Park Adventures, Disney Youth Education Series, Disney Magic Music Days, Disney Grad Nite, and Walt Disney World® Resort must use the words:
We Specialize In Group Tours To The Walt Disney World® Resort.
Disney images may not overlap or be overlapped by a non-Disney image. You may overlap Disney images as long as the integrity of the image remains intact (this will be at the sole discretion of Disney Youth Group Programs).
Websites
All Guidelines listed here apply.
The name "Disney", either alone or in conjunction with or as a part of any other word, mark or name, or any marks of The Walt Disney Company or any of its related or affiliated or subsidiary companies many not be used as, or a part of, your domain name or a domain name that redirects Internet users to your website.
No Disney Materials can be used on the Internet or on a website by a non-Disney entity without the prior written permission of Disney Youth Group Programs. All of the above mentioned guidelines regarding images/logos apply.
A Hotlink connecting your website to Disney's website is subject to approval by Disney. A Hotlink from a Disney website back to your website is not permitted.
Trade Show Graphics
Disney Materials or other Disney items purchased in a store or received from a Disney representative (other than Disney Materials provided by Disney Youth Group Programs specifically for this use) may not be placed in your booth.
Specialty Merchandise
You may request to produce merchandise items. Selected merchandise may be created only through an approved Disney licensed vendor. If interested in having such pieces created, please contact Disney Youth Group Programs regarding your request.
Once materials are approved and printed, you MUST send two copies to:
Disney Youth Group Programs
Marketing Department
Post Office Box 10111
Lake Buena Vista, FL32830-1011
VIDEO MATERIALS
Steps for Requesting Approval
If interested in producing a Sales video, you may request existing Disney B-roll footage to be provided to you from Disney Youth Group Programs. Please contact Disney Youth Group Programs regarding your request.
STEP 1: Prior to creating your video, you must apply to Disney for a clip license. This agreement will permit use of Disney provided footage. To request a clip license, please contact Disney Youth Group Programs.
STEP 2: When submitting your clip license request, you must include a proposed program script specifically outlining usage of the requested Disney footage. The script must include all specifics (e.g., audio script and visual description including name, date, time, location, etc.) of the information to be covered in the video.
STEP 3: Submit a rough cut of the video to Disney Youth Group Programs before proceeding with the final production.
STEP 4: Prior to duplicating, distributing, or exhibiting the finished video, a copy must be submitted to Disney Youth Group Programs for final review and approval. Please allow at least five (5) business days for each phase's review and approval. Approval may be withheld at the sole discretion of Disney Youth Group Programs. In the event that you do not receive a response from Disney to your request for approval, your requested materials shall be deemed not approved.
Disney Video Footage
Disney video footage may be included as a whole into your company presentation with the prior written approval by Disney Youth Group Programs.
No reproduction, modification, or separation of the Disney footage shall be made, in whole or in part.
Except for use of the Disney footage in the video, you shall not use the name "Disney" (either alone, in conjunction with or as a part of any other work or name), any picture of the Walt Disney World® Resort, or any fanciful character design, logo, trademark, trade name, copyrighted work or symbol or designs of The Walt Disney Company or any of its related or affiliated companies to express or imply any endorsement by Disney of your company product, services, or of the video.
Disney Characters may not be used in any form in your video. This includes character voices, photographs and/or illustrations of Mickey Mouse and/or other characters, including but not limited to representations of Mickey Mouse ears, hands, etc. In addition, artwork or illustrations produced by a non-Disney-licensed artist that depict or suggest Disney scenes and/or logos are not permitted in association with any part of the finished video.
Your finished video must not position your company in any type of exclusive association with Disney and/or the Walt Disney World® Resort.
Your video may only be used for the sole purpose of a private exhibition to potential individual attendees of the event(s), subject to the prior written approval of Disney.
Once materials are approved and printed, you MUST send two copies to:
Disney Youth Group Programs
Traffic Manager
Post Office Box 10111
Lake Buena Vista, FL32830-1011
TRADEMARK USAGE AND NOMENCLATURE GUIDELINES
In all promotional/collateral materials, Disney trademarks need to be distinguishable (offset) from the surrounding copy. Trademarks can be offset by:
- italic font bold face type
- a different color ALL CAPITAL LETTERS
Whichever way you decide to offset the trademarks, please be CONSISTENT! Nomenclature listed below must appear each time EXACTLY as printed. You may not change the nomenclature for any reason.
Include a trademark symbol (e.g., ® or TM), as indicated in the subsequent pages showing nomenclature examples, once per mark per page. In subsequent usage on the same page, the registered trademark symbol is not necessary, but can appear if preferred.*
*A registration symbol must be used each time with the Epcot® name and is not used with Disney Hollywood StudiosTM.
Example:
First usage on a page
Walt Disney World® Resort
Epcot®
Magic Kingdom® Park
Disney's Animal Kingdom® Theme Park
Disney's Hollywood StudiosTM
Subsequent usage on the same page
Walt Disney World Resort
Epcot
Magic Kingdom Park
Disney's Animal Kingdom Theme Park
Disney's Hollywood Studios
Additional Guidelines
Trademarks may not stand alone - they must always be used as an adjective followed by a noun. (i.e., Walt Disney World® Resort, Magic Kingdom® Park, Epcot® shows)
Trademarks may not be used as a possessive.
(The only exception is trademarked names such as Disney's Caribbean Beach Resort).
Walt Disney World® Resort is located in Lake Buena Vista, Florida - not Orlando. It is incorrect to refer to it as an Orlando destination. It is acceptable to refer to it as a Central Florida or an Orlando-Area destination.
SELECTED RESORTS
Disney's All-Star Resorts
Disney's All-Star Music Resort
Disney's All-Star Sports Resort
Disney's All-Star Movies Resort
Disney's Animal Kingdom Lodge
Disney's Beach Club Resort
Disney's BoardWalk Resort
Disney's Caribbean Beach Resort
Disney's Contemporary Resort
Disney's Coronado Springs Resort
Disney's Old Key West Resort
Disney's Grand Floridian Resort & Spa
Disney's Pop Century Resort
Disney's Port Orleans Resort - Riverside
Disney's Wilderness Lodge
Disney's Saratoga Springs Resort
Disney's Port Orleans Resort - French Quarter
Disney's Polynesian Resort
Disney's Yacht Club Resort
The Villas at Disney's Wilderness Lodge
Disney's Fort Wilderness Resort & Campground
Disney's Beach Club Villas
Walt Disney World® Resort Hotels
Downtown Disney Resort Area Hotels
DISNEY YOUTH PROGRAMS
1. Disney Youth Programs
2. Disney Grad Nite
3. Disney Magic Music Days
4. Disney Performing Arts Workshops
5. Night of Joy
6. Disney Youth Education Series (First time per page. Can appear as Disney Y.E.S. on subsequent uses on the same page)
7. The Disney Honors
8. Festival Disney
MISCELLANEOUS
Walt Disney World® Theme Parks
Disney's Blizzard Beach Water Park
Disney's Typhoon Lagoon Water Park
Downtown Disney® West Side
Disney's Fantasia Gardens Miniature Golf Course
Downtown Disney® Marketplace
Downtown Disney® Pleasure Island
Disney's Winter Summerland Miniature Golf Course
DisneyQuest® Indoor Interactive Theme Park
(DisneyQuest® all one word)
Disney's Wide World of Sports® Complex
Park Hopper® Ticket
DISNEY YOUTH EDUCATION SERIES Programs
"Disney's World of Physics: Energy and Waves"
"Synergy in Science"
"Showbiz Magic at LaNouba(TM) by Cirque du Soleil®"
"Everyday Chemistry"
"Disney's World of Physics: Properties of Motion"
"Disney's Career Discovery"
"Dynamics of Technology"
"Millennium Cultures"
"Disney's Leadership Excellence"The Inside Track"
"How Things Move"
"The American Story"
"Making Waves with a Marine Career"
"Disney's Wild By Nature"
"Magic Behind the Show: Improv & Teamwork"
"Animation Magic?
"Disney's Production Arts and Sciences"
"Keepers of the Kingdom"
"Disney's Ocean Discoveries"
"Team Up For Wildlife!"
DISNEY MAGIC MUSIC DAYS
DISNEY PERFORMING ARTS WORKSHOPS
"Disney"s Show Choir Magic"
"Disney's Performance Fundamentals"
"Disney's Featured Performer"
"Jazz It Up"
"Disney Dancin?"
"Disney Sings"
"You're Instrumental"
"Disney's Auxiliration"
FOOD & BEVERAGE ADD-ONOPTIONS NAMES
Youth Dining Card
Breakfast at the Fort
Disney's Animal Kingdom® Breakfast Buffet
Disney's Hollywood Studios TM Youth Breakfast Buffet
Starlight Country Cookout
Dinorama Party
Hoop-Dee-Doo Musical Revue Dinner Show
Fantasia Dance Party
Fantasia Breakfast
Fantasmic Dinner Party
Fantasmic Dessert Party
Epcot® Dinner Party
IlluminNations Dessert Party
Downtown Disney® Pleasure Island Afternoon Dance Party
ATTRACTIONS AND LANDS
(This is only a partial list of the most commonly mentioned attractions and lands.)
Magic Kingdom® Park
Adventureland
Big Thunder Mountain Railroad
Cinderella Castle
Fantasyland
Frontierland
It's a small world
Jungle Cruise
Liberty Square
Main Street, U.S.A.
Mickey's PhilharMagic
Pirates of the Caribbean
Space Mountain
Splash Mountain®
The Hall of Presidents
The Haunted Mansion
Tomorrowland
Wishes(TM)
Epcot®
Future World
Honey, I Shrunk the Audience
IllumiNations: Reflections of Earth
Innoventions
Mission: SPACE®
Soarin'(TM)
Test Track
The American Adventure
The Land
The Living Seas
World Showcase
Disney's Hollywood Studios TM
Beauty and the Beast - Live On Stage
FANTASMIC!
Jim Henson's Muppet-Vision 3-D
Rock 'n' Roller Coaster® Starring Aerosmith
Star Tours
Studio Backlot Tour
The Great Movie Ride
"The Twilight Zone Tower of Terror TM"
Disney's Animal Kingdom® Theme Park
Asia
Camp Minnie-Mickey
Chester & Hester's Dino-Rama!
Conservation Station®
Dinoland U.S.A.®
DINOSAUR
Expedition EverestTM
Festival of the Lion King
Kali River Rapids®
Kilimanjaro Safaris®
Maharajah Jungle Trek
Primeval Whirl
The Tree of Life®
TriceraTop Spin
SUGGESTED COPY DESCRIPTIONS
These suggested copy descriptions are provided for your convenience. You do not have to use them in your collateral, but we encourage you to use these descriptions whenever you need copy.
Disney Magic Music Days
Disney Magic Music Days offers bands, orchestras, choirs, drill teams, dance ensembles, and other performing groups the chance to perform for the world at the Walt Disney World® Resort. It's the "performance of a lifetime" that is sure to be the highlight of the year and a magical moment to be treasured forever.
Disney Performing Arts Workshops
The impact practice has on the level of a Group's performance is immeasurable. Disney Performing Arts Workshops are taught by professionals from the Walt Disney World® Resort. The 2 1/2 to 3 hour hands-on workshops add a touch of Disney Magic to your group's performance.
Walt Disney World® Candlelight Processional and Massed Choir Program
Walt Disney World® Candlelight Processional and Massed Choir Program offers high school and college choirs the chance to be part of an Epcot® holiday tradition. This spectacular event is a beautiful and inspirational narration of the Christmas story featuring an enchanted winter wonderland setting, glimmering light displays, the joyful music of a massed choir, and a Walt Disney World® orchestra. Celebrity narrators make this unique performance opportunity even more special.
Disney Grad Nite
Disney Grad Nite offers high school seniors from around the country an all-night celebration in the Magic Kingdom® Park. Beginning at 10:00 p.m. and going until 4:00 a.m., senior classes and invited guests have unlimited use of select attractions and the opportunity to enjoy the live performances by top-name recording stars; multiple dance clubs; Disney character greetings; and special games and activities. Groups can extend the fun by adding pre-Disney Grad Nite Blast-Off Parties.
Disney Youth Education Series
Disney Youth Education Series offers educational field trip programs to K-12th grade student groups of 10 or more. More than 20 curriculum-based, academic journeys examine and explore the scientific, cultural, creative, and natural exhibits of the Walt Disney World® Theme Parks. Specially trained Walt Disney World® Resort facilitators use a captivating mixture of thought-provoking information, hands-on experiences, and fun to involve students in the learning process. The grade-level content and specially designed pre- and post-program materials make it easy for educators to incorporate Disney Y.E.S. programs into classroom lesson plans.
Night of Joy
Night of Joy is a celebration of Christian music in early September. Disney's Hollywood Studios TM is open to individuals or groups for live performances by top Christian music recording artists, enjoyment of select attractions, Disney character greetings, and special games and activities. Live performances by top-name Christian, recording artists.
The Disney Honors
The Walt Disney World® Resort in Florida is defining the way America acknowledges and rewards outstanding youth musicianship with a magical performance opportunity. The Disney Honors is a three-day festival presenting the nation's finest high school instrumental and choral ensembles. The Disney Honors National Concert Band, Orchestra and Choral Invitational's are non-competitive, non-ranked festivals presenting and celebrating premier high school concert bands, orchestras and choral ensembles in the United States. With excellent performance venues, credible educational offerings and unique special events, the difference is distinctly Disney.
Festival Disney
Prepare yourself for a music festival of magical proportions - Festival Disney! Through the unparalleled resources of Disney, students from across the nation can thrill to an outstanding competitive and educational experience, right in the middle of all the magic. When planning a trip for your special group, only Festival Disney, and the excitement of the Walt Disney World® Resort, sets itself apart from all of the others.
Walt Disney World® Resort
Imagine the ultimate student travel destination where all of your dreams come true! A wonderland of fun and relaxation where fantasies become reality. Unlike any other place on earth, Walt Disney World® Resort in Florida provides a magical experience for students of all ages. Theme Parks with outstanding recreational opportunities, unparalleled educational adventures, unforgettable performance opportunities, senior-class celebrations, incomparable resort hotels, fabulous dining and unique shopping are all contained in a place where students are invited to join their Disney friends for the trip of a lifetime.
Magic Kingdom® Park
Timeless stories come to life in seven whimsical lands of fun and adventure. Plunge down a breathtaking waterfall on Splash Mountain, share the patriotic spirit at The Hall of Presidents, zoom through space at Space Mountain®, and feel the excitement of the gold rush on Big Thunder Mountain Railroad. By captivating the imagination, the Magic Kingdom® Park brings the world of make-believe alive and brings out the child in everybody.
Epcot®
For the curious, thoughtful, and playful, Epcot® offers an experience that entertains, amazes and inspires. It is a place that provokes students to discover more about the people, places, and technology of the real world by celebrating the highest of human achievements in exciting and delightful ways.
The eleven countries of Epcot® World Showcase present a hands-on approach to culture, traditions, art, history and cuisine from every corner of the world. Stroll from the heart of Paris to the Great Wall of China. Sail through the fury of the North Sea on Maelstrom in Norway and cruise the ruins of Mayan and Aztec civilizations on El Rio del Tiempo in Mexico.
In Epcot® Future World, your imagination can run wild as special effects and 3-D technology combine for laughs at Honey, I Shrunk the Audience, and then you can jump into the driver's seat for a test run on transportation of the future on Test Track. You can even study the creatures of the deep at The Living Seas. At the heart of Epcot® Future World is the ever-changing wonder of Innoventions. This innovative showplace exhibits the newest developments and technological advances destined to become part of our daily lives. Drawing from the resources of some of the world's major companies and inventors, it represents an authentic step into the future.
Disney's Animal Kingdom® Theme Park
The ultimate adventure awaits with thrills beyond your imagination. The new Expedition Everest - Legend of The Forbidden Mountain(TM) will take you to altitudes beyond your imagination. Hang on to your open-air vehicle as you are surrounded by free-roaming creatures of the African Savannah on Kilimanjaro Safaris®, or whisk back 65 million years to rescue the last dinosaur on DINOSAUR. Meet tigers, giant bats and other exotic animals up-close, enjoy spectacular live stage shows, and experience the thrill of a white-water expedition on Kali River Rapids® - all in the same day!
Disney's Hollywood Studios TM
Everyone is part of the show and laughter resounds. Each epic experience launches students into the action and thrills of movies and television. The Disney's Hollywood Studios captures the allure and power of Hollywood by giving everyone the chance to be a star.
Learn how movies are made and discover the power and allure of movie-making and television production and enjoy live stage shows based on the animated Disney classics. And if you're looking for thrills, look no further than the Twilight Zone Tower of TerrorTM, just one of many exciting adventures that await you at the Disney Hollywood Studios.
Disney's Blizzard Beach Water Park
The "coolest" water Park at the Walt Disney World® Resort is a winter ski resort that experienced a rapid meltdown, creating some of the longest, tallest, curviest water rides anywhere! A chairlift brings you to the top of Mt. Gushmore where a free-fall down Summit Plummet, the tallest, fastest speed slide awaits. This "ski jump tower" takes students on a 60 mph plunge to a splash landing. There are more thrills with breathtaking slides, flumes, white water raft rides and tube runs, plus floating icebergs.
Disney's Typhoon Lagoon Water Park
A serenely beautiful tropical paradise was created after a nasty typhoon swept through this little village. Rebuilt into a dazzling watery playground, Disney's Typhoon Lagoon Water Park features high-speed thrills and one of the world's largest inland body surfing lagoons. Challenge the 30-mph high-speed thrills of the Humunga Kowabunga or relax on winding storm slides that swish and swirl through cooling caves and tunnels. For the more adventurous, Shark Reef provides an exhilarating opportunity to snorkel a coral reef with live sharks!
Disney's Caribbean Beach Resort
Five brightly colored "villages" surround a sparkling 45-acre lake near Epcot®. A themed water recreation area includes an island fortress complete with mini-slides and waterfalls. Additional recreation features sand beaches, heated "quiet" pools, a marina, bike rentals, and a nature trail. The Old Port Royale area offers a lively shopping bazaar and food-court dining.
Disney's All-Star Resorts
Larger-than-life sports, music and movie icons surround the rooms of three large-scale, value-priced resorts. A haven for sports fans, Disney's All-Star Sports Resort consists of five sports-themed hotels, each bordered by a two-story sports icon - baseball, football, basketball, tennis, and surfing. Disney's All-Star Music Resort features pools shaped like a guitar and a piano, and its five music-themed hotels are adorned with a huge juke box and giant instruments Disney's All-Star Movies Resort is themed to some of the all-time favorite Disney movies. Larger than life replicas of your favorite characters from these movies will put you into the middle of some of your favorite Disney films! Dining consists of a colorful and lively marketplace food court in each resort.
Disney's Port Orleans Resort - French Quarter
Wrought-iron balconies and gas lamps grace the exterior of this moderately-priced resort. The themed water recreation area features a larger-than-life King Neptune water slide and various pools. A marina offers boat rentals for leisurely rides down the Sassagoula River. Dining includes a restaurant and gigantic themed food court complete with Mardi Gras floats.
Disney's Port Orleans Resort - Riverside
The charm of the South and the allure of New Orleans come together along a winding river. Its Southern mansions and bayou accommodations line a picturesque, Mississippi-style waterway.
Disney's Fort Wilderness Resort & Campground
Camp amid acres of cypress and pinewoods, sparkling lakes, and lush greenery. Recreation includes a swimming pool and sand beach, fitness and horseback riding trails, boat and bicycle rentals, fishing, hay rides, camp fires and sing-alongs under the stars. A special group camping facility makes it convenient for large student groups to camp together. Two trading post-themed shops provide grocery service and a variety of merchandise. Restaurants located in Pioneer Hall include a buffeteria and the rousing Hoop-Dee-Doo Musical Revue dinner show.
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