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Disneyland® Resort Marketing Guidelines For Designing Promotional Materials |
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MARKETING & PLANNING ? We will provide images and logos for groups to use in designing their promotional materials to help sell Disney Youth Group Programs at the Disneyland® Resort. Promotional Material In the event of a conflict as between the terms and conditions of your agreement governing your event at the Disneyland® Resort and these guidelines, the terms and conditions of your agreement shall prevail. By accepting any photographs and descriptions from Disney Youth Group Programs for your use you agree to abide by the following guidelines. PLEASE NOTE: FAILURE TO HAVE ALL COLLATERAL, VIDEOS, AND WEBSITES APPROVED BY DISNEY YOUTH GROUP PROGRAMS MAY RESULT IN THE LOSS OF NET RATES. Steps for Requesting Approval Items that must be approved include, but are not limited to, brochures, catalogs, publication advertisements, publication listings, flyer's, websites, and trade show booth graphics. PRINT COLLATERAL Only Disney Materials provided and approved by Disney Youth Group Programs may be used in promotional/collateral materials or on trade show booths. (ANY photographs taken by you, your participants, or other non-Disney affiliated individuals, may not be used.) All Disney materials must contain the Disney copyright notice (© Disney - not italicized in this case) directly below the item. Beyond the materials provided by Disney, no other Disney trademarks, images, logos or artwork depicting Disney scenes or characters may be used in your promotional/collateral materials. Characters, Artwork, and Disney Elements Placement of Disney Images and Elements Wording or layout may not imply or state an exclusive relationship or an endorsement by Disney Youth Group Programs, The Walt Disney Company, or any of its related or affiliated companies. It is preferred that Disney Materials appear on a page by itself. If you are promoting more than one travel destination on a page, the Disney Materials must be equal to, but not greater than, the size of any non-Disney Material(s). Approvals for this type of layout are more complicated and will be determined on a case-by-case basis. Art or copy may not run across any Disney Materials (except for copyright information). The Disney materials may not be altered in any way. Logos may only appear in a black and white format or in the specified PMS colors provided to you by Disney Youth Group Programs. Any use of the logos for Disney Youth Education Series, Disney Magic Music Days, Disney Grad Nite, and Disneyland® Resort must use the words: We Specialize In Group Tours To The Disneyland® Resort. Websites No Disney Materials can be used on the Internet or on a website by a non-Disney entity without the prior written permission of Disney Youth Group Programs. All of the above mentioned guidelines regarding images/logos apply. A Hotlink connecting your website to Disney's website is subject to approval by Disney. A Hotlink from a Disney website back to your website is not permitted. Trade Show Graphics Specialty Merchandise Once materials are approved and printed, you MUST send two copies to: VIDEO MATERIALS STEP 1: Prior to creating your video, please contact Disney Youth Group Programs. STEP 2: Submit a proposed program script specifically outlining usage of the requested Disney footage. The script must include all specifics (e.g., audio script and visual description including name, date, time, location, etc.) of the information to be covered in the video. STEP 3: Submit a rough cut of the video to Disney Youth Group Programs before proceeding with the final production. STEP 4: Prior to duplicating, distributing, or exhibiting the finished video, a copy must be submitted to Disney Youth Group Programs for final review and approval. Please allow at least five (5) business days for each phase's review and approval. Approval may be withheld at the sole discretion of Disney Youth Group Programs. In the event that you do not receive a response from Disney to your request for approval, your requested materials shall be deemed not approved. Disney Video Footage No reproduction, modification, or separation of the Disney footage shall be made, in whole or in part. Except for use of the Disney footage in the video, you shall not use the name "Disney" (either alone, in conjunction with or as a part of any other work or name), any picture of the Disneyland® Resort, or any fanciful character design, logo, trademark, trade name, copyrighted work or symbol or designs of The Walt Disney Company or any of its related or affiliated companies to express or imply any endorsement by Disney of your company product, services, or of the video. Disney Characters may not be used in any form in your video. This includes character voices, photographs and/or illustrations of Mickey Mouse and/or other characters, including but not limited to representations of Mickey Mouse ears, hands, etc. In addition, artwork or illustrations produced by a non-Disney-licensed artist that depict or suggest Disney scenes and/or logos are not permitted in association with any part of the finished video. Your finished video must not position your company in any type of exclusive association with Disney and/or the Disneyland® Resort. Your video may only be used for the sole purpose of a private exhibition to potential individual attendees of the event(s), subject to the prior written approval of Disney. Once materials are approved and printed, you MUST send two copies to: TRADEMARK USAGE AND NOMENCLATURE GUIDELINES Whichever way you decide to offset the trademarks, please be CONSISTENT! Nomenclature listed below must appear each time EXACTLY as printed. You may not change the nomenclature for any reason. Include a trademark symbol (e.g., ® or TM), as indicated in the subsequent pages showing nomenclature Example: Additional Guidelines Trademarks may not be used as a possessive. (The only exception is trademarked names such as Disney's Paradise Pier® Hotel). DISNEY YOUTH GROUP PROGRAMS DISNEY YOUTH EDUCATION SERIES Programs
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